The desire for socio-cultural similarity in a mate

Various socio-cultural domains were investigated for the influence they may have on mating decisions. 102 male and 114 female university students were presented potential dates from a mock Internet dating service. Potential dates were described in terms of their ethnicity, music interest, education, leisure interest, occupation, religious affiliation, political affiliation, language, socio-economic status, and style of dress. Potential dates\u27 socio-cultural traits were determined randomly according to a computer program. For each of these domains, information was gathered regarding the level of similarity between participant and potential date. After reviewing all traits, participants rated the potential date in terms of how desirable he/she was as a romantic partner. Ratings of similarity were used to predict desirability judgments. A multiple regression analysis revealed that socio-cultural similarity was a substantial predictor of desirability. In particular, similar music interest was the best predictor of desirability, followed by dress style, education, and political affiliation